Why Starting Small Businesses Has Been Easier Today Than Before


Many years ago, starting and growing a small business was an intimidating overture. Setting up those in-house office functions can be time-consuming and costly, which includes payroll systems, accounting, and supply-chain logistics among many others. Conference calls require for expensive equipment and comment fill-up forms were handed out to earn some customer feedback.

Nowadays, technology has given businesses and entrepreneurs the opportunity to accomplish success with low-cost business models through online payment systems, cloud computing, social media marketing and a host of mobile web applications. While it’s still difficult to secure funding or loans to start businesses, there is an indication that the loan sector (whether it’s from the federal government or a private or public organization), there are already ways on how to increase your loan opportunities.

Here, we are going to list several reasons why it’s so much easier to get your business off the ground than ever before.

Cloud computing

Cloud computing is a host of remote servers that can store and handle all your data. It also provides countless resources and services including IT support or an application software within a cloud. This enables business owners to gather data or information from any Internet-connected device.

Thus, saving money by helping reduce the storing, updating and maintaining costs associated with a personal server. According to a recent Microsoft survey, businesses can expect to gain at least 25 to 50 percent savings on IT costs. Cloud computing providers such as Amazon, Google Drive or Dropbox render data on the utilization of your cloud resources, which enable you to better understand, plan and gear up for your business needs. Cloud computing web services lets you only pay for what you need, and enabling you access to information that you need any time, anywhere.

HR Outsourcing

In this modern day and age, outsourcing can be a good investment for your business. Hiring a handful of employees can form a weighty administrative load for an inexperienced small business. To gain momentum in today’s market, you can outsource your everyday HR needs, from payroll to marketing and tax tractability. Not only will you save time, effort and funds, you keep your fledgling business from getting out of turn.

Depending on the situation of your business, outsourcing key functions can enable you to save a minimum of five to 15 percent of payroll costs and taxes.  Get more information from the National Association of Professional Employer Organizations on how to kick start your outsourcing projects, get marketing support and referrals, and gain vital member resources.

App Installing

Apps are great tools for assisting you in your daily business activities. Some apps are designed to make your documentation processes easier such as helping you with online surveys, order forms, recruitment applications, sans the extra HTML coding. One example is WuFoo that lets you collect payments and “create online forms in a snap”.

Want to provide coupons and loyalty promos to your customers thru their mobile phones? Install Google Wallet. This android app converts your phone into a credit card.

Geo-targeting clients

You don’t have to search that far for prospective clients or how to reach a certain audience. Why not geo-targeting them on Facebook? Facebook ads are regarded as one of the best ways to successfully achieving location-based marketing.

Also, Google’s Small Business Network’s Google Adwords lets your ad appear next to the search results when a user Googles one of your target keywords. These services permit you to effortlessly scale up your ad revenue as your business grows, accurately track customer location, and simply allows you to reduce your marketing costs compared to using traditional media ads.